Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Questionable research claims abound: Daycare is expensive, rivaling mortgage payments (which are also high due to high housing costs and high interest rates). If you start advertising free childcare your firm will be inundated with parents of childbearing age, many with large families. Initial projections about the cost will be wrong when daycare expenses skyrocket.
Over the years I’ve read about how subsidized health insurance pays for itself in higher productivity. How paid sick leave pays for itself in higher productivity. How paid family leave pays for itself in a better recruiting, how paid maternity leave helps with recruiting and retention. Economic theory suggests this is all wrong. To the extent you offer benefits workers are unwilling to pay for in reduced take home pay you are probably not compensating them efficiently and driving up payroll costs.
The article on Blue Cross dropping its coverage of a specialty child hospital……….
I take no joy in the anguish that this family faces all the time, with a terribly sick child……
but my observation is that by world standards, Americans are incredibly spoiled.
This family must drive several hours and miss a day of work, in order that their child receive the best care for his illness in the entire world.
Compare this to families who are fleeing gang violence in Mexico and Central America. These families must sleep outdoors and wade across rivers and get no medical care, and do so for months at a time.