Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Last link: I suspect that healthy lifestyle habits are correlated with engagement at work for similar reasons. Both indicate efforts to boost future benefits. Thus, healthy lifestyle habits are not causal, just correlated.
1st link (patents):can’t a cancer drug approved for one cancer be used off-label for others? Do we really need to extend patent life to encourage additional testing? Patents boost innovation, but can also slow innovation. What incentive do drugmakers have to release the new and improved version while their old version is still protected? It similar to the Laffer Curve.
On the Capretta link, a small subsidy to offset the reduced value of the tax exclusion for workers below 200% FPL seems rational, but perhaps not-so-timely when the clock is ticking for Republicans on how to handle subsidies for ACA consumers over 400% FPL. I hope they can find a way to soften the benefit cliff without returning to premium caps and unlimited federal funding. Doing nothing will probably result in an eventual return to Democrat control and reinstatement of the IRA subsidies.
A principled approach toward replacing the lapsed IRA subsidy could be to offset the portion of ACA premiums that are effectively a tax on healthy members. The form of the subsidy should be one that fits this rationalization. Perhaps a fixed dollar amount credit to offset ACA premiums, or else a fixed percentage of the premium for a silver plan.