Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
I still think the “answer” to high drug costs won’t be found by fooling around with insurance, whether government (Medicare) or private (Medicare Advantage).
If insurance were the answer, U.S. would have enjoyed stabilized medical costs soon after January 1, 1966, the day Medicare became effective. Instead, medical costs are much much higher today, and medical insurance premiums also much much higher.
My opinion: it has been a mistake for policy wonks and political leaders not to analyze, and talk separately about, cost vs. subsidies of cost (i.e., insurance). I know these are smart people, so I can’t explain this mistake. Nevertheless, that mistake has led to treating the symptom (price of insurance) instead of treating the disease (the cost of drugs). That always ends up in arguments over the allocation of costs to different people. It does not produce ways to reduce overall costs in the first place,
Because it diverts attention from investigating how to substantially reduce the cost of medical delivery. Nor can it evaluate whether substantial reductions to the cost of medical delivery are even possible.