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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
About the link “Every Generation Thinks People Were Nicer in the Past”.
[From the linked article]. “the biased memory effect. When people think of positive and negative events from the past, they’re more likely to forget the negative ones or misremember them in a positive light”
I agree there is a biased memory effect but I think it’s a bit more complicated. I think many people, probably most but certainly not all, remember childhood as carefree, good times surrounded by caring parents, kindly relatives, and most other adults were friendly toward children. I think that childhood experience for most of us is imprinted in our memories and colors our remembrance of the past.
btw, I grew up quite poor in America, and as a child wore hand me down clothes after my older cousins wore them. I still have pleasant memories of my childhood. My spouse grew up poor on a Sicilian farm and has similar memories. As she put it, “We were all poor. No one felt bad about it”.