Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
So GWB wasn’t “literally Hitler”?
Learn something completely new, every day here. 😎
I’m one of the “old people” that young Richard Hanania complains about.
After my 44-year career, and my wife’s 13 years – after staying home to raise our 3 children – we retired and live on what we saved, plus Social Security which we both paid into all our working years. We also paid into Medicare all 44 years – and we both still pay into Medicare. Along the way we paid full R&B and tuition for our 3 children from undergraduate thru graduate schools. Today they all have responsible jobs and pay their taxes each year – as we continue to do.
I don’t know how old this Hanania guy is, but he’s thinking selfishly. To shame us “old people” for accumulating wealth over a lifetime of working is not straight thinking. It ignores the model we set for younger people and worse, it ignores what we have contributed to the country over the decades.
Of course, in America it’s still OK – for many people – to express their opinions. Even for young Richard Hanania. My opinion: his youthful selfishness is getting in the way of useful analysis.