Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
“Medicare Modernization—The Urgent Need for Fiscal Solvency”
Psssst. Researchers! Even an optimally-modernized Medicare will not produce “Fiscal Solvency”. Because it will not stop the high and rising cost of medical care.
Medicare is an insurance program not a public health or medical-care delivery system. Medicare cannot control the care patients demand, nor does it control the costs that hospitals, physicians, or other professionals must cover to provide that care. While Medicare does control its reimbursements (in theory, anyway) those reimbursements only subsidize – they do not reduce – the underlying cost. That’s not necessarily ja bad thing. But federal subsidies are not gonna result in Fiscal Solvency. They will only result in higher federal expenditures to finance the subsidies.
Worse, ignoring these facts distracts researchers and policy wonks from looking at the real problem which is the cost of the care in the first place. Years go by. The problem gets worse.
As long as the cost of medical care continues to rise, so will medical insurance premiums continue to rise. Look at the past 57 years since Medicare was enacted. Or look at just the last 13 years since Obamacare was enacted. Both are huge federal insurance programs. Both are ineffective in controlling the rising cost of medical care. Specifically Medicare continues to see higher and higher medical care expenditures each year. Which means the amounts it passes along to members must continue to grow. That would be higher premiums, and reduced benefits. (What? Reduced benefits? Yeah. Just look at Medicare premiums and deductibles over any period of time to see how much they’ve gone up.)
I’m not saying that administrative inefficiency should be disregarded. I am saying administrative inefficiency is not the problem that threatens Medicares Fiscal Solvency. One might think after Lo! these past 6 decades, more of the smart guys in research and in Washington would have figured it out. One would be wrong.