Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
I am certainly not a doctor, but I would offer the following caution on the proposal about “cashing out” elective surgeries…..
namely, that some of these surgeries address conditions that could worsen if they are not addressed. The patient who takes cash may come to deeply regret their decision….and they may have no recourse at that point.
However: I was an actuarial student, and in that capacity I would contend that the Henderson proposal could be destructive. Insurance of any kind, public or private, involves the creation of a pool of money, to deal with events and conditions that no single individual can bear.
If healthy people can just take their Medicare money and waive coverage, all it will take is one event like Covid to collapse the insurance pool altogether.
Federal tax expenditures for residential real estate are around $200 billion annually, or at least they will be when the TTJA expires in 2026. The main purpose of these seems to be to incentivize the purchase of ever-larger McMansions in the exurbs, with increasingly longer commutes.
Using either carbon taxes or targeted subsidies to offset the environmental costs of existing tax policy seems a bit like driving with one foot on the brake and the other on the accelerator. Although in the case of the Inflation Reduction Act subsidies, a better analogy might be a dual-motor Tesla with the two motors being actively powered in opposite directions.