Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
That’s a macro view of MA and it looks pretty good.
And from the inside it looks just as good to me. I’ve been in a MA plan since 2011. I like it mainly because
1. I need only deal with one company claims organization not four (I.e, Medicare Parts A, B, and D, plus a Medicare Supplement insurer). Only need 1 ID card, too.
2. No need to pay an additional premium for a Medicare Supplement policy, to fill the holes in Medicare coverage
3. No need to buy private insurance if vacationing out of the country
4. Simpler annual enrollment because of (1).
5 i’m in a group MA plan, so I keep my service-related company premium subsidy I earned as an active employee.
6. MA participation is voluntary and all participants have the right to switch to Original Medicare. If they want to.
In 2023, after two decades of steady growth, total enrollment in Medicare Advantage plans reached nearly 31 million persons. That’s a bit more than half (51%) of all persons eligible for Medicare. That’s a big statement about preferences.
John, regarding your item #6, MA participants may have the right to switch to original Medicare, but most states require them to pass underwriting in order to do so. It’s far easier to move from Medicare to Advantage, at least during the annual enrollment periods. I think it’s fairly common to start with a Medigap Plan G at 65, and eventually move to MA after premiums rise with age.
Original Medigap also has some advantages over MA, including:
1. Lack of copays may offset the higher premium, especially in younger years.
2. Flexibility to choose any Part D plan and change year to year, rather than accepting whatever your MA plan offers.
3. No delays waiting for pre-approval before needed tests or procedures.
4. No networks. Access any provider that accepts Medicare, anywhere in the country.
5. No need to switch plans if you move outside the current plan’s coverage area.
6. As mentioned above, you can always switch to MA at a later date if and when it makes sense to do so.
MA is definitely the best way to access the healthcare benefits that you need as you age. There are now many MA Plans to choose from in almost every market and their Provider networks are large and comprehensive. The financial savings are huge through MA Plans.
Bart thanks for pointing out there are also advantages to original Medicare. That illustrates why having a choice between both types of post-retirement insurance is valuable to seniors. The same shoe size does not fit all feet. Evidence of that value is that, In 2023, a bit more than half of all Medicare-eligible persons (51%) have chosen to enroll in a MA plan. That’s a big deal.
That said, I have a couple of comments to add to yours.
You say “MA participants may have the right to switch to original Medicare, but most states require them to pass underwriting in order to do so.”
I don’t think that’s right. States cannot set the Medicare eligibility and enrollment rules, the federales do. But if you meant Medicare Supplement, then I agree. In fact, most states permit Medicare Supplement insurers to require applicants to pass medical underwriting before issuing a policy – same as for any other individual policy of insurance.
On switching between plans, you can decline Medicare to enroll in MA one time and keep the right to return to Medicare. That’s what I did on my retirement date in 2011. But – if you later switch to original Medicare and then again leave to enroll in MA, I think you lose the right to return to original Medicare once again. Medicare allows only one bite at that apple.
When you say “original Medigap” in your 2nd paragraph, did you meant original Medicare?
On your item (5) yes if you move out of your MA service area you may need to find another MA plan. With either MA or original Medicare, moving will entail finding new physicians. In my case, if I had been thinking about moving when I retired, I would still have chosen MA because my children and grandchildren all live in cities where my MA insurer offers coverage. And in my case, my company offers uniform MA coverage to all U S retirees nationally. (It’s a big company). Because everyone does not have the same personal or family factors to consider, more choice is better. Half of Medicare eligible persons have chosen original Medicare, and half a MA plan.
You are correct that the coverage area for original Medicare is essentially the entire US (with a few exceptions)
You may recall that Pres. Obama and his administration sold Obamacare in 2009-2010 largely on offering more coverage choices, and more affordable choices, to the working-age population and to those without insurance. Oddly, at the same time, Pres. Obama expressed his goal of ending Medicare Advantage thereby reducing coverage choices for seniors. Medicare Advantage nevertheless survived and thrived, and its widespread popularity today shows what a mistake it would have been to end it.
John, sorry for the confusion. By “original Medicare” I really meant “Medicare + Supplement/Medigap.” I don’t think anyone in their right mind would switch from MA to naked Medicare without a supplement. That was sloppy writing on my part.
I think MA is a godsend to people who have trouble making the Medigap premium payment, particularly in later years when gap premiums start to increase. So I’m glad Obama & friends weren’t successful in eliminating it. It’s hard to imagine what would replace it.
Personally, I’ll probably switch to MA at some point, but for now I don’t mind paying a little more to keep my options open. I may also consider the high-deductible Plan G supplement, at something like $45 a month with a $2800 deductible.