Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
The increase in adolescent mental illness corresponds to the increase in social media use. Once upon a time your goal was to make friends in junior high and high school. Hopefully you were in the highest ranking clique or at least had some good friends and did not become ostracized. Now the goal is to create content on TikTok, Snapchat, Instagram and YouTube and get tens of thousands of subscribers and millions of viewers. Moreover, teen girls are especially bombarded with images of what they’re supposed to look like. I wrote about teen angst in another post today.
Site neutral payments are long overdue……..but the heavy artillery of the hospital lobby will fight this tooth and nail. The financial impact of site-neutral is even larger for the under-65 population.
There are a lot of fiscal subsidies for hospitals baked into our current system….tax exemption, medical education payments, bad debt coverage (in Medicare), facility fees for hospital-owned physicians…..I am just scratching the surface here.
These subsidies have produced a hospital sector with a fantastic physical plant, a large well-paid work force, and overall excellent response times for emergency care. At some point the subsidies have to be chopped away. It will be a real challenge to maintain the strengths of our hospitals without the financial gravy.